
The Wedge, Newport Beach
Day-dreaming of southern hemis and hurricanes. I hope some of them are big enough to get in up here this summer...
Wilderness Adventure Surfing PHOTOGRAPHY Socio-Politics Mysticism Decay Rants



As an adult I've gained what I think is a healthy disdain for most advertising. But as a kid, things were different. In the late 70's and early 80's, as I poured through Skateboarder, Surfer, and Surfing, I was in awe of the "cool factor" that some companies exuded in their ad campaigns. Kryptonics was always one of my faves, as was Alva and Santa Cruz. As I think back on it, the skate ads were a lot more creative and interesting than the surf stuff, even if some of the surf logos were pretty damn cool (ie: McCoy, MR, Herbie Fletcher). It's all bullshit, but it can be pretty powerful stuff to a young mind...
Photo copyright 1990 Gazelle